Privacy Policy

The 101 Project, Inc.

Last Updated: November 9, 2025

Effective Date: July 1, 2020

1. Introduction

The 101 Project, Inc. (“The 101 Project,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website [https://www.the101project.com], use our services, or interact with our marketing and advertising campaigns, including those on platforms such as Meta (Facebook & Instagram), Google, TikTok, and others.

By using our website or services, you consent to the practices described in this Policy.

2. Information We Collect

We collect information necessary to provide and improve our services, including:

A. Personal Information

  • Name, email address, phone number, billing and shipping address, account credentials.

B. Transaction & Account Data

  • Order history, payment method (processed via secure third-party gateways), and related communications.

C. Technical Data

  • IP address, browser type, operating system, device identifiers, and referring URLs.

D. Cookies & Tracking Data

  • Analytics data, advertising identifiers (e.g., Meta Pixel ID, Google Analytics ID, TikTok Pixel), and session information used to personalize content and measure ad effectiveness.

E. Social Media Data

  • Information collected when you engage with our social media pages, posts, or ads.

3. How We Use Your Information

We use collected information to:

  • Process and fulfill product orders.

  • Provide customer support and communicate updates.

  • Improve user experience and website functionality.

  • Deliver targeted advertising and promotional messages through Meta, Google, and TikTok.

  • Analyze marketing performance and site traffic.

  • Comply with legal obligations and enforce our Terms of Service.

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area, we process your personal information under one or more of the following legal bases:

  • Consent (for email marketing and cookies).

  • Performance of a contract (to process and deliver your orders).

  • Legitimate interests (to improve our business operations and security).

  • Legal obligation (to comply with applicable tax and recordkeeping laws).

5. Sharing of Information

We may share information only as necessary and consistent with this Policy:

  • Service Providers: payment processors, shipping carriers, IT and analytics partners, and email service providers.

  • Advertising Partners: Meta (Facebook & Instagram), Google Ads, and TikTok Ads to deliver and measure targeted campaigns.

  • Business Transfers: if The 101 Project is involved in a merger, acquisition, or sale of assets.

  • Legal Compliance: to meet legal obligations or protect the rights, property, or safety of The 101 Project or others.

We do not sell or rent your personal information to any third party.

6. Cookies & Tracking Technologies

We use cookies, web beacons, and pixels for functionality, analytics, and advertising purposes.

Cookies help us remember preferences, understand website performance, and serve relevant ads.

You may opt out or adjust preferences via:

7. Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access and receive a copy of your personal data.

  • Request correction or deletion of your data.

  • Opt out of targeted advertising or data sales.

  • Withdraw consent for marketing at any time.

  • File a complaint with your data-protection authority.

To exercise these rights, email privacy@the101project.com or write to our address below.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined above, or as required by law, tax, or accounting regulations.

9. Data Security

We employ administrative, technical, and physical safeguards to protect your data from unauthorized access, loss, or misuse. While no system is fully secure, we take reasonable precautions to minimize risk.

10. Children’s Privacy

The 101 Project does not knowingly collect or store information from children under 13 years of age. If we learn that such data has been collected, we will promptly delete it.

11. International Data Transfers

If you access our services from outside the United States, please note that your data may be transferred to and processed in the U.S. or other jurisdictions whose laws may differ from those of your home country.

12. Meta, Google, and TikTok Platform Disclosures

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted here with a revised “Last Updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

The 101 Project, Inc.

Attn: Privacy Officer

3104 O St #303

Sacramento, CA 95816

Email: privacy@the101project.com

Website: https://www.the101project.com